The Macallan, a 200 year old whiskey label entrusted us to celebrate 200 years of mastery, craftsmanship, and innovation. The client wanted us to create a pop up experience celebrating the past, present, and future. Each ticket to the event will be donated to the Natural Areas Conservatory - to ensure perservation and upkeep New York's natural areas. 

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Working with a team of designers, we developed a premium tasting experience where guests will learn about the brand's legacy, get an in-depth tasting and become immersed in the space. 

For the overall experience, we leaned heavily into the motifs established from the whiskey label - leaning to reds and spiky textures found in nature disguised as origami. My responsibility was to create a New York Times cover spread, web page banners, signages, posters, menus, window displays, invites, and other decorative design pieces throughout the pop-up. 

Approachable

Sophisticated

Informative 

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